Contrast
1. Bold text and non-bold text 4. Background colour and model dress colour
2. Red masthead and red type 5. Big/Small type size
3. Serif and Sans Serif type 6. Large/Small Image
1.Big/Small Image 6.Big/Small boxes
2.Handwrtten/Sans Serif type 7.Yellow box/black type
3.Contrasting Colours 8.Underlined type/not underlined type
4.Horizontal/Vertical type 9.Large/Small type
5.Blue masthead and blue type
Repetition
1.Red coloured type 4. Repeated type size (168 and Fall)
2.Sans Serif type 5. Black coloured type
3.Bold type
1.Repeated boxes 4.Blue coloured type
2.Small Images repeated 5.Sans Serif type repeated
3.Handwritten type repeated 6.Vertical type
Alignment
1. Left side aligned 4.Bottom of '168' and top of 'against' aligned
2. Models eyes aligned with 5. '+' and 'exclusive' aligned
top of the text
3. The bottom of the word 'Wardrobe' 6.Right side aligned
and top of 'pump down' aligned
1. Masthead 'C' aligned with left side 5.Right side type on magazine aligned
pattern square
2.Vertical type and white boxes aligned 6.Bottom of black box and type aligned
3.Information in one article aligned 7.Type aligned
4.Type and black box aligned
Proximity
1.Type in one article 4.More type in one separate article
2.Institutional information on 5. Month and masthead
barcode close proximity
3.Type in one article close proximity
1.Institutional information 5.The splash of boxes are in close proximity
on barcode close proximity
2.Blue/black text in one article 6.Type and the model overlapping meaning close proximity
3.Type in one article close 7. Model on the masthead
4.Type in another article close proximity 8.Type on the magazine close to masthead
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